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Privacy Policy & Cookie Information

Last Updated On 26-Feb-2026
Effective Date 26-Feb-2026

This Privacy Policy describes the policies of The Fresh Factory PBC, located at 1200 N. Northbranch St. Suite 100W, Illinois 60642, United States of America, email: info@thefreshfactory.co, phone: (708) 202-9715 on the collection, use and disclosure of your information that we collect when you use our website ( https://thefreshfactory.co/ )(the “Platform”). By accessing or using the Platform, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Platform.


We may modify this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the “Last Updated” date at the top of this Policy. Changes are effective upon posting unless otherwise required by applicable law. If we make material changes, we may provide additional notice where required.

Information We Collect:

We collect different information depending on our relationship with you and how you use our website.

Depending on how you interact with our Platform, we may collect the following categories of personal information:

  • Identifiers: such as name, email address, mailing address, telephone number, IP address.
  • Commercial Information: such as inquiries about our services or product interests.
  • Internet or Other Electronic Activity Information: such as browsing history, interaction with our website, pages viewed, referring URLs, session duration.
  • Geolocation Data: approximate location derived from IP address.
  • Professional or Employment Information: such as business name, title, or role when submitted through forms.
  • Inferences: drawn from browsing activity to personalize content or marketing communications.

We do not knowingly collect sensitive personal information as defined under applicable state privacy laws.

Information you give to us

In order to process your requests, it may be necessary to collect personal data from you. This includes, but is not limited to: your name, address, e-mail address, telephone number, and business details. We are unable to provide you with certain products and services if you do not provide certain information to us. You may also be asked to provide additional (non-mandatory) pieces of information such as your interests, preferences, age, gender, feedback, and survey responses so that we can better understand our customers. You can also choose to provide such information by filling out a web form or when you communicate with us. We also obtain information about you where we have the appropriate permissions to do so or as otherwise authorized by applicable law.

Information we collect automatically when you use our sites or services

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. To provide website visitors with more choice on how their data is collected by Google Analytics, Google has developed an Opt-out Browser Add-on.

We may collect information about your interaction with our sites and services from the devices you use, such as your unique device ID, device type and advertising ID. We may also collect information about your visits and activity on our Platform including the content and any advertisements that you view and interact with, the address of the site from which you arrived and other technical data about your equipment, browsing actions and patterns (such as the pages you view, the links you click, the length of your internet session, your IP address and approximate location at the time of browsing.) This information is collected using cookies or similar technologies.

Our Platform is not intended for children under the age of 13. If you are under 13, please do not provide any information to us and instead ask your parent or guardian to do this on your behalf. You must be at least 18 years of age to purchase products or services from us. If you are under the age of 18, you must ensure that your parent or guardian purchases the products or services on your behalf.

How We Use Your Information:


We may use the information that we collect about you for the following purposes:

  • Customer Support, i.e. to respond to your requests or provide a better customer experience / improve our services
  • Marketing/ Promotional efforts via email, post, telephone, SMS/text, social media and other digital channels
  • Data Analysis, to understand the effectiveness of our content and marketing campaigns

If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which granted consent unless we are required to do otherwise by law.

How We Share Your Information:

We may share personal information with the following categories of recipients:

  • Service Providers and Vendors: including analytics providers, website hosting providers, marketing platforms, CRM systems, payment processors (if applicable), and other vendors that assist us in operating our business.
  • Advertising and Analytics Partners: including tools such as Google Analytics and other analytics providers that help us understand website usage and performance.
  • Professional Advisors: including legal, accounting, and consulting services.
  • Government or Regulatory Authorities: where required by law or to protect our legal rights.
  • Business Transfers: in connection with a merger, acquisition, restructuring, or sale of assets.

We require service providers to use personal information only for the purposes for which it was disclosed and in accordance with applicable law.

Sale or Sharing of Personal Information for Advertising

We do not sell personal information for monetary compensation and we do not currently share personal information for cross-context behavioral advertising.

If our data practices change in the future, we will update this Privacy Policy and provide any required opt-out rights in accordance with applicable law.

Retention Of Your Information:


We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including satisfying legal, accounting, or reporting requirements. Retention periods vary depending on the nature of the information and the purpose for which it was collected.

Your Rights:


Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at info@thefreshfactory.co. We will respond to verified requests within the timeframes required by applicable state privacy laws (generally within 45 days).

Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.

Additional U.S. State Privacy Rights

Depending on your state of residence, you may have additional rights under applicable privacy laws, including:

  • The right to know what personal information we collect, use, disclose, or share;
  • The right to access and obtain a copy of your personal information;
  • The right to request deletion of your personal information;
  • The right to correct inaccurate personal information;
  • The right to opt out of targeted advertising or the sale/sharing of personal information;
  • The right to limit the use of sensitive personal information (if applicable).

To exercise these rights, please contact us at info@thefreshfactory.co. We may verify your identity before processing your request. We will respond within the timeframe required by applicable law.

You have the right not to be discriminated against for exercising your privacy rights.

Cookies, Pixels and Tracking

Like many other website, we and our third-party service providers use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files, and other mechanisms to automatically collect and record information about your usage and browsing activities on the Platform. A cookie is a small piece of data stored on your computer or mobile device by your web browser. We use cookies to identify the areas of our Platform that you have visited. We also use cookies to enhance your online experience by eliminating the need to log in multiple times for specific content. Finally, we may use cookies to personalize the content that you see on our Website or to customize marketing and other information we provide to you. We may combine this information with other information we collect about users.

We use cookies and similar technologies primarily for analytics and website functionality. These tools help us understand how visitors use our website and improve performance.

Security:


The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

International Data Transfers

Your information may be transferred to and processed in the United States. By using our Platform, you acknowledge that your information may be transferred to jurisdictions that may not provide the same level of data protection as your country of residence.

How to Contact Us:

The Fresh Factory PBC is the data controller responsible for processing your personal information under this Privacy Policy.
If you have any queries or concerns about the processing of your information that is available with us, you may email us at info@thefreshfactory.co. We will address your concerns in accordance with applicable law.

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