Invest in Growth.
Invest in Fresh.

Why Invest

Vertically Integrated Platform

  • A vertically integrated company focused on fresh and plant-based food and beverage with headquarters and main manufacturing facility located in Carol Stream, Illinois.
  • We sell products online and through retailers across the United States.
  • We maintain a number of certifications and licenses including USDA Organic, Gluten-Free, Kosher and non-GMO.
  • We produced more than 250 different products for 36 different brands in 2020.

Key Investment Highlights

  • Innovative: Adaptable manufacturing facility and expertise in clean-label, plant-based formulation that enables the ability to quickly launch on-trend products with the flexibility for small run sizes.
  • On-Trend: Fresh Factory’s platform sits at the center of the fastest-growing sectors in the food industry. Currently operating in significant markets, including Quick Service Restaurant (QSR) and retailers and scaling into Direct-to-Consumer (DTC).
  • Experienced: Led by an experienced team of entrepreneurs with deep knowledge and experience in the food and beverage industry.
  • Proven: Solid year-over-year revenue growth with strong gross margins.
  • Diversified: Broad exposure to the plant-based, clean-label food market with multiple ways to win including equity brands and partner brands.
Carrot Apple Ginger Combined

See our Co-Founder and CEO, Bill Besenhofer present at the Canaccord Genuity AgriFood Tech Innovation Virtual Forum (originally December 2, 2021). 

You can view the replay here

Fresh Factory Co Directors Team
Co-Founder & CEO

Bill Besenhofer

At The Fresh Factory, Bill is the Co-Founder and Chief Executive Officer where he oversees daily operations, strategic planning and shareholder engagement. Bill was President and COO at The Fresh Factory prior to his appointment to CEO. He began his career in Healthcare at Cardinal Health, a Top 20 Fortune 500 multinational integrated health care service company as a lean six-sigma black belt with a focus on operational process, improving cost-effectiveness, and optimizing performance. Bill most recently was the Operating Partner/COO for GreatPoint Ventures, a San Francisco-based venture fund where he maintained operational oversight and managed funds with investments in industry-leading companies such as BeyondMeat and Farmer’s Fridge. Bill is a mentor, facilitator and motivator who has guided multiple portfolio businesses to instill sound processes and achieve challenging goals.
Fresh Factory Co Directors Team
CFO and Corporate Secretary and Director

Jeremy Schupp

Jeremy has over 20 years of experience in the food, agriculture and energy sectors working for both startups and some of the largest companies in the world. At The Fresh Factory, Jeremy is the CFO where he is responsible for the day to day accounting activities and forward financial planning for the company. He began his career at Cargill, Inc. before progressing to leadership positions at Nestle Food Company and then various energy marketing companies. Jeremy most recently was a Managing Director at New Frontier Holdings, a Chicago-based investment office, where he managed direct investments in several operating companies in the food and energy sectors. Jeremy is a versatile leader who has guided multiple companies through high-growth phases and mergers and acquisitions.
Fresh Factory Co Directors Team
Co-Founder & Board Chair

Nathan Laurell

Nathan Laurell has over 20 years of experience as an entrepreneur having founded and sold a number of companies in finance, energy, and the food industry. He is the former CEO of The Fresh Factory. He founded Energy.Me (retail energy supplier) and Amp Americas (a developer of renewable natural gas projects) where he continues to serve on the board. He has deep experience in investing and venture capital having been a General Partner of Great Point Ventures and an active General Partner in R2, a real estate development firm. He holds a BS and MS in Electrical and Computer Engineering from the University of Illinois.
Senior Vice President of Marketing

Isabella Chia

Isabella started her career in digital advertising at Starcom Worldwide, working on brands such as Kellogg's and P&G. From there, she went on to lead Media and Digital Strategy for Mars Wrigley and pivoted into brand management while obtaining her MBA from the University of Chicago. At Mars, she led brand and innovation strategy for established brands (Juicy Fruit, Skittles, Starburst), and created the Challenger Playbook for Seeds of Change and Mars Food. She now leads Marketing and overall business strategy for the Field + Farmer brand.
Senior Vice President Innovation and Commercialization

Mike Weglarz

Mike has over a decade of experience in the food and finance industries with roles at both global Fortune 500 companies and early-stage start-ups. At The Fresh Factory, Mike currently leads the effort to commercialize food and beverage products as well as bring fresh innovative concepts to market. He previously served as CFO, where he wore multiple hats, pricing new businesses, contracting customers and building partnerships with emerging brands. A Harvard graduate, Mike began his career in investment banking and trading before transitioning into the food industry at DuPont. Mike has a diverse skill set to tackle challenging problems and brings a passionate and novel approach to driving companies forward.

Jeff Cantalupo

Jeff began his career helping large brands innovate while at Leo Burnett. He now helps innovators create brands as the founder and managing partner of Listen, a consumer-focused venture capital firm. With $100M under management across three funds, Listen has invested in over 20 early stage brands. Jeff brings deep experience in the Health and Wellness movement having led Listen’s seed investments in both Calm, the world’s largest mental fitness brand and Factor, the leading fresh-prepared healthy meals brand where Jeff served as a founding board member through its recent exit to Hello Fresh. In addition to Listen, Jeff serves as an Adjunct Professor at Northwestern’s Kellogg School of Management teaching Brand Strategy and is active in the community serving as a member of the Economic Club of Chicago and Board Member for Ronald McDonald House Charities Chicagoland and Northwest Indiana.

Lindsay Levin

Director Lindsay is a seasoned CPG marketer turned executive coach focused on helping companies thrive through the challenge of change and scale. Lindsay served as Chief Marketing Officer at RXBAR, a high-growth snack company that was acquired by Kellogg’s for $600M in 2017 as well as the Chief Marketing and Sales Officer at Fluresh, a premium vertically-integrated cannabis company. Lindsay also worked at PepsiCo, Stanford University, and Navigant Consulting. Lindsay holds a BA from Stanford University and an MBA from Kellogg at Northwestern University. Lindsay serves on the Board of several high-growth CPG companies and is a guest lecturer at Kellogg.
Fresh Factory Co Director Team

Besar Xhelili

Besar Xhelili was called to the bar in 2011, and initially focused on real estate, corporate finance and litigation arising from those concentrations. Thereafter, he established the Manor Law Professional Corporation. Contemporaneous with establishing and running his new law firm, Mr. Xhelili became heavily involved in the capital markets. He has served as a board member of public companies and has assisted multiple companies in their go public process. Mr. Xhelili is the co-founder and advisor to Zoglo’s Incredible Food Corp. (CSE:ZOG). A plant based meat alternative company based in Canada. Mr. Xhelili is also a director of Dunfield Capital Corp., a capital market advisory company focused on origination, advising private companies in their go public process, structuring, fundraising and strategic planning.

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