Fresh ingredients and clean-label: We have deep expertise with fresh ingredients (i.e., produce) and extensive refrigerated production and distribution capacity. The cleaner the ingredient list, the better, but no worries if not—we’ll help you get it there.

Plant-based: We do not handle or work with meat in any capacity. We have worked with dairy but increasingly help brands eliminate it from their recipes.

Distribution: We want to see some distribution that shows initial traction and a credible plan to expand across stores and channels.

Well-funded: Building a brand is expensive—we want to partner with entrepreneurs and investors who are in it for the long haul.

Passionate: We look for passionate entrepreneurs with novel products who we’re excited to work alongside.